About

Founders Dawn Fichot and Dr. Keren Day, DC cannot wait for the world to experience Racked. After a year+ of development, endless experimenting, hundreds of hours of beta testing and training, favors cashed in, jobs quit, vacations not taken, nights not slept, tears cried, and many, many (many) laughs Racked is ready for its big debut. 

The Racked Method was designed with a deep understanding of how the body works, how different muscle groups and joints work together (or not), and how to use the brain body connection in our favor. By starting with this foundation we are able to provide an experience that addresses what we know are typical ailments of different activities while also taking your specific needs into account. Our core stretches are designed to counteract the effects of common activities, allowing you to do more of them both now and in the future.

Every aspect of Racked was designed to fit into the crazy lives we all lead today. We burn the candle at both ends, working hard, playing harder and striving to be good people to those around us. With so many choices on how to spend our ‘free’ time we don’t want to squander it on things that don’t deliver. Racked was built to be efficient, effective and expertly implemented, giving you all the benefits of a much longer stretch in as little as 20 minutes so you can be in, out and back in your life before anyone realized you were missing. 

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Dawn Fichot, Founder & CEO 

Dawn is a Brand & Marketing expert with over 14 years experience. Before founding Racked she was the Global Head of Campaign Management at HSBC where she oversaw external marketing campaigns around the world. Dawn had the idea for Racked after struggling with mobility issues stemming from her (successful) Hodgkin's Lymphoma treatment. Tired of pain and stiffness she decided to take matters into her own hands, and is gratified to be building a business that helps people with mobility issues of all kinds. 

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Dr. Keren Day, DC, Founder & CIO

Keren is a Doctor of Chiropractic who has treated thousands of patients over 13 years. After graduating with honors from New York Chiropractic College she began her career working with elite and professional athletes, specializing in muscle, tendon, ligament, and fascia injuries. Keren takes an integrative approach in her practice, with additional expertise in nutrition, biomechanics, ergonomics, and diagnostics, which she has honed while working at the famed Eleven Eleven Wellness Center for the past eight years.  

 

Our Core Principles

 
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